If you’re going to be there, we would LOVE to see you at Booth: 2C170
ISE 2026 will be held from February 3rd to February 6th, 2026 in Barcelona, Spain.
Come see us and learn about our new and upcoming products by all of our brands, including: Simply45, SimplyTEST, SimplyAV, SimplyFIBER, SimplyCABLE, and Structured Cable Products (SCP).
If you work in audio-visual, commercial technology, smart building infrastructure, or integrated systems, there’s one event that consistently sits at the top of the global trade show calendar: Integrated Systems Europe (ISE).
ISE 2026 is set to once again bring together the world’s leading manufacturers, integrators, designers, and decision-makers for a week of innovation, hands-on learning, and major networking opportunities. Whether you’re a seasoned industry veteran or a growing company looking to scale, ISE is one of the most valuable events you can attend all year.
Integrated Systems Europe (ISE) is widely considered the largest and most influential professional audiovisual and systems integration trade show in the world.
It’s a massive event where top technology brands unveil their latest products and solutions across:
- Commercial and enterprise AV
- Digital signage and LED walls
- Unified communications and collaboration systems
- Smart building and automation technology
- Control systems and integration platforms
- Networking and infrastructure solutions
- Broadcast and media technology
- Lighting, rigging, staging, and live events technology
In other words — ISE is where the future of pro AV and integrated technology is showcased first.
ISE isn’t just a show floor full of booths. It’s an industry pulse-check. If you want to stay competitive and ahead of trends, ISE is one of the best places to do it.
Here are the biggest reasons ISE 2026 matters:
1. See the newest technology before it hits the market
Many companies use ISE to launch brand-new solutions, updates, and product lines. It’s one of the rare opportunities to see what’s coming next — live, in real-world demos.
This is huge if you’re responsible for:
- Choosing equipment for projects
- Designing systems
- Managing product inventory
- Building solution bundles for clients
2. Hands-on demos beat online research every time
Spec sheets are useful, but you can’t truly understand a product until you see it in action.
At ISE, you can compare solutions side-by-side and experience real demonstrations of:
- Video walls and LED displays
- Audio clarity and coverage
- Control platform workflows
- Camera systems and conferencing tech
- Lighting systems and programming
This helps professionals make smarter decisions, faster.
3. Discover new vendors, partners, and opportunities
ISE is one of the best places in the world to meet:
- Manufacturers
- Distributors
- Systems integrators
- Installers
- Consultants
- Design engineers
- Technology partners
Whether you’re looking for better pricing, better supply chains, or new relationships, ISE can open doors that email and Zoom never will.
4. Learn what’s actually trending in the industry
ISE gives you a front-row seat to the biggest trends shaping the industry right now, including:
- AV over IP
- Hybrid work & advanced collaboration systems
- AI-powered video and automation
- Smart building integration
- Cybersecurity in commercial AV networks
- Energy efficiency and sustainable tech
- Immersive experiences and experiential design
For anyone building systems for clients, staying current on these trends is no longer optional — it’s essential.
5. It helps you stay competitive
If your competitors are attending ISE and you’re not, they’re learning faster, finding better products sooner, and building relationships earlier.
Attending ISE can help you:
- Improve your product knowledge
- Increase your confidence in recommending solutions
- Strengthen your network
- Find new revenue opportunities
- Stay ahead of industry changes
ISE attracts professionals from almost every sector that relies on integrated technology. Some of the most common industries represented include:
Professional AV & Systems Integration
- AV integrators
- installers
- equipment dealers
- design consultants
Commercial & Enterprise Technology
- IT teams
- network infrastructure professionals
- unified communications teams
- facility technology managers
Education
- K–12 school technology buyers
- higher education AV departments
- lecture hall and campus system designers
Corporate Offices & Hybrid Work Environments
- conference room and collaboration system planners
- workplace experience designers
- enterprise video teams
Hospitality
- hotels and resorts
- restaurants and entertainment venues
- conference and event properties
Healthcare
- hospitals and clinics
- telemedicine and communication systems
- digital signage and patient experience teams
Retail & Digital Signage
- storefront experience designers
- in-store digital signage systems
- interactive marketing and display solutions
Live Events, Touring, and Entertainment
- staging and production teams
- concert and touring professionals
- large venue technology planners
Stadiums, Arenas & Large Venues
- audio and display system designers
- venue operations teams
- broadcast and control-room professionals
Smart Buildings & Construction
- architects and designers
- low-voltage contractors
- smart building automation professionals
ISE is valuable for a wide range of roles, including:
- Business owners and executives
- Procurement and purchasing managers
- AV / IT engineers
- System designers and estimators
- Field installers and technicians
- Project managers
- Product managers and manufacturers
- Technology consultants
If your work touches commercial technology, structured cabling, AV systems, smart environments, or integration, it’s worth being there.
Integrated Systems Europe (ISE) 2026 is more than a trade show — it’s one of the best ways to stay informed, build relationships, and grow in an industry that changes fast.
You’ll leave with:
- better product knowledge
- new connections
- ideas you can apply immediately
- a clearer view of where the industry is headed
If you’re serious about staying competitive in AV, integration, smart buildings, or commercial technology, ISE 2026 is absolutely worth attending.